Realcold has today announced its first Australian Super Branch
in Archerfield, Brisbane, will open in June.
CEO of Realcold Tony Broome says the Super Branch will
consolidate its smaller Queensland branches and create a better
offering of equipment and parts for its customers.
"The whole industry is changing and we know our customer needs
are changing as well. We've analysed every aspect of our business
to understand where we can improve and how we can serve our
"As a result of this audit we'll be opening this Super Branch
in Brisbane this June, as well as beefing up our call centre. We're
also changing our sales structure, so our staff are better placed
to get out and see our customers. Gone are the days that we should
expect customers to always come to us," says Broome.
The new Brisbane Super Branch will be located on Boundary Road
in Archerfield, Brisbane and Broome says it is set to have a
"fresh, tidy look and feel, will be easily accessible and will be
fully equipped with products and parts."
Overall headcount at Realcold will not decrease as a result of
opening the Super Branch.
This move to a centralised approach follows the Realcold Super
Branch opening in Christchurch earlier this year, which has been
very well received by customers and suppliers.
Opening the Super Branch is part of a wider business strategy
to grow the business and better serve customers. As part of the
sales restructure, branch managers will be in charge of territories
in Brisbane. This will mean they can get out and build
relationships with customers.
"We have also automated our systems so they run more smoothly,
grown our call centre capability so we can better answer our
customers' questions when they are on the go and are gearing up to
introduce a digital sales solution in 2016.
"This is an exciting time for our company. It's about working
in a smarter, more succinct way that benefits our customers," says